Denville, NJ (PRWEB) March 29, 2012
In a series developed by Therapy Newsletter?s Chhoda, practicing physical therapists can find guidance for developing a corporate wellness program, among other physical therapy business steps, by simply taking advantage of resources currently available to them, he said of his new series.
?By simply conducting some basic research to locate local leads and making the appropriate contact, a practice can increase its revenue by as much as $ 8,000 a month,? he said. ?For example, practitioners should consider starting a group fitness class, which allows therapist to generate more revenue by working less. It also allows the patient to pay less and get better results for better health.
?There is a social support component in group training that is reinforced by accountability. When a patient is a part of a team, it is easier to adhere to an exercise and nutrition program,? he added.
Chhoda focuses on improving physical therapists? practices with educational physical therapy marketing newsletter content for patients, while giving businesses, marketing tips and strategies for therapists to help them connect with their patients and grow their practices.
?Improve your own fitness level and demonstrate health, vitality, energy and motivation to patients,? he said. ?Doing so will build your business and improve your professional image,? Chhoda added. ?When doctors and patients see you as fit and healthy, it?s easy to promote your fitness program. This is the single most important component of a cash-based fitness program ad helps improve the health of your business.?
Therapists can also reach out to their patients with his publication, the Therapy Newsletter. The publication gives private practices a resource for connecting with their patients on an engaging level, and also keeping patients abreast of new medical technologies.
Therapy Newsletter is a helpful marketing tool that boosts word-of-mouth referrals from patients by giving newsworthy information to discuss with friends and colleagues. The program is setup to quickly collect email addresses from patients who visit a practice?s website and also provides free eBooks, which can be accessed after entering basic contact information on the physical therapy website. Twice a month, the therapy newsletter system automatically delivers informative magazine-style messages and information to patients and doctors in a medical community, and the practice does not have to do any of the legwork in generating content or keeping an e-mail list.
Chhodas office can be reached by phone at 201-535-4475. For more information, visit his website at http://www.nitin360.com.
ABOUT NITIN CHHODA
Nitin Chhoda is a licensed physical therapist, a doctor of physical therapy, and a certified strength and conditioning specialist. Hes the author of Total Activation: The New 5 Step Fitness Mantra and Marketing for Physical Therapy Clinics. Hes been featured in numerous industry magazines, major radio and broadcast media, and is the founder of Referral Ignition training systems, Private Practice Summit, the Private Practice Formula and the Private Practice Mastermind group. Chhoda speaks extensively throughout the U.S., Canada and Asia. Hes the creator of the Therapy Newsletter, along with Clinical Contact, a web-based service that boosts patient arrival rates
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